Heya ADHDer, “Make a Reel” is a lie we put on a task list. It sounds like one thing. When it is actually LOTS of things. It's an idea, a clear point, a script, filming, editing, text on the screen, a caption and publishing. That is all for one post. For an ADHD brain, that can cause avoidance and shutdown. Because it's a project. It's not ONE task. So, that's why "Make a Reel" is pretty loaded. There is no clear starting point or finish line when it's listed on a checklist like a single...
18 days ago • 2 min read
Heya ADHDer, Most ADHD founders have built themselves a job that NO competent HR leader would approve. You left employment to work on your own terms. Then...you gave yourself: ➡️ Every SINGLE role ➡️ No clear priorities ➡️ Constant interruptions ➡️ Unlimited availability ➡️ Responsibility for every decision THE JOB IS DESIGNED LIKE SH!T When someone is struggling to execute, I don't ONLY look at the person. I look at the work. My work brings together psychology, Operations, Human Resource...
24 days ago • 2 min read
Heya ADHDer, You can have three open hours on your calendar and still have verrrrrry little usable energy to get sh!t done. 🤣 Because before you even started working, you may have already: Remembered the prescription that needs to be refilled. Figured out what everyone is eating tonight. Checked whether a bill was paid. Scheduled an appointment. Replayed a conversation you need to have with your partner. Noticed the dog is almost out of food. Responded to a family member who needed emotional...
about 1 month ago • 3 min read
Heya, fellow ADHDer... All last week, I heard: “I used to be able to handle all of this.” Maybe you did. But your life, responsibilities, and health were different. Or maybe you were running on more adrenaline. And your business still expects that person to show up for work every morning. I call this Capacity Lag. It happens when you have less time, focus, energy or support than you used to...but your business still expects the same amount of work at the same speed. Maybe answering every...
about 1 month ago • 2 min read
🦄 Hey Unicorn, I spent a lot of time and money trying to make my business run more efficiently. You know the drill... Automations. Workflows. AI. Follow up sequences. Systems designed to make sure nobody fell through the cracks. It seemed responsible. Especially as an entrepreneur with ADHD. 🤣 If technology could remember, organize, write, and follow up for me, I would finally stop carrying the whole business inside my nervous system. And some of it worked. Reminders are useful. Appointment...
about 2 months ago • 2 min read
🦄 Hey Unicorn, You would rather do almost anything than let a client or customer down. You pride yourself on delivering exceptional work for the people paying you... But you struggle to follow-through on the work that would grow your own business... This newsletter was made for you. Maybe you: Create three months of content for a client...while avoiding your own. Reconcile complicated accounts...but postpone reviewing your own finances. Respond immediately when a customer needs...
about 2 months ago • 3 min read
🦄 Hey Unicorn, If you keep getting new ideas for your business that send you down rabbit holes, this newsletter was made for you. I see it every single day. Heck, I have DONE it all. 🤣 That's why I want to stop you from wasting time + energy on: A new collaboration Maybe a podcast A totally new offer An affiliate program Hiring someone to help with the work you avoid A fancy automation or entirely new system that will finally make everything easier... Every new idea WILL make a convincing...
about 2 months ago • 5 min read
🦄 Hey Unicorn, If you dread delegation...Or you kinda suck at delegation... This newsletter was made for you. The thing is...most ADHD founders often delegate at the moment they are already overloaded. You remember the task late, explain it quickly, leave out context that feels obvious and want the other person to just handle it. Then they come back with questions. Or do it differently than you imagined. And now delegation feels like even more work. Just as you expected. You think to...
2 months ago • 3 min read
🦄 Hey Unicorn, If you regularly lose hours trying to force yourself into a task, I want you to know something: Resistance is not a surprise. It is a predictable business event. There will be proposals you do not want to finish. Invoices that make your stomach sink. Content you suddenly cannot find words for. And follow ups you avoid even though you know they could lead to money. The mistake ADHDers make is waiting until resistance arrives to decide what might help. Because once your brain is...
2 months ago • 2 min read